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SADA SPACE
Brand identity, editorial system, UX, web designwebsite
The visual language addresses sensitive topics without flattening their emotional depth, balancing structured layouts with soft typography and thoughtful editorial pacing. The colour palette draws from familiar healthcare tones, blues and greens, that are muted and warm to avoid feeling clinical. A bright red thread runs through the system—not just as an accent, but as a symbol of continuity and care. It stands for the promise of the foundation: a consistent human presence across every touchpoint. Every detail, from hierarchy to spacing, was intended to reduce overwhelm and enhance readability. The tone remains steady and calm, even when the subject matter isn’t.
A key part of the project was building a system that would last. I created a modular toolkit from graphics and templates accompanied by clear guidelines for the team to use internally, allowing them independence, long-term usability along with a possibility to scale communications without reinventing each time. What made this project meaningful was how the design responded to its emotional context. It wasn’t about applying a visual style—it was about creating a language that adapted to different messages while always communicating with care, clarity, and empathy.